From Sea to Shining Sea
Posted on 06 November 2005
by Web Site Staff
Pittsburgh, PA – November 6, 2005 – Fox’s Pizza Den, a 100% franchised operation now spans the country with locations in 28 states. September 12th, 2005 marked the grand opening of the first California store, located just south of Los Angeles. Brian Morgan, owner of the Murrieta, CA Pizza Den remarks, “Things are going well out here. We have been seeing a steady increase in sales. As far as Fox's being a good fit for the Southern California area I would say yes. I have been receiving very positive comments from people who normally rely upon Domino's or Papa Johns for their pizza orders. Why we chose Fox's; there really is no single answer. Our product as you know is very different from the typical pizza franchise. We were interested in something that was cash based business and that did not require a million dollars in liquid assets to get started.”
The Pittsburgh based company has been experiencing a tremendous growth rate over the past 2 years, last year reporting an 18% increase in units. 2005 reports show 249 units to date with 9 more scheduled to open before the end of the year.
Morgan continues,” I really was not sure if It could work based upon the logistics of the 3,000 miles that separate Pittsburgh, and Southern California. As far as receiving support from Fox's once we have been open; I am very satisfied. Our trainers did a tremendous job with our store. Both of them have been excellent in answering questions even after they left. "To facilitate national growth, the Pittsburgh based company, develops prime vendor agreements in areas not serviced by their commissary. They have also implemented a state of the art online communication system with their franchisees. An E-newsletter is distributed semi-monthly to keep franchisees abreast of developments in the pizza industry & the corporation, also a secure franchisee forum has been constructed so that franchisees can share their questions or success stories with others. These comments are fielded within 24 hours by corporate store trainers." - Ken Crosby, Director of Operations.
Restaurant Business magazine recently named Fox’s Pizza Den in the top 50 growth chains in the country & Fox’s has consistently ranked among the top 25 pizza chains in the world according to Pizza Today magazine. Fox’s recently received the 2005 PIE, Pizza Industry Entrepreneur award from PMQ magazine.